Share a Poster

Share a Coke is one of Coca-Cola’s longest-running global platforms and is well-established with Gen X and Millennials who seek out their names every year on the sides of iconic cans and bottles. But in South Africa, the goal for 2025 was to appeal to Gen Z. So instead of just cans and bottles that are quickly enjoyed and then recycled, we shared names on something people would hold onto - bespoke 1/1 posters designed by artists from around the world. No logos, no pack-shots, just a connection shared between artist and audience. Physical art for a generation looking for longer-lasting connections and tangible experiences.

Client

Coca-Cola