Little Breaks

For 70 years, KitKat has given the same advice: ‘Have a Break’. But in today's world of non-stop messages, we decided to stop telling people and started showing them instead. Rather than adding to the noise, we turned to delicate craft, bringing an array of hand-drawn characters to life within the iconic logo. Each one is designed to act as a visual pause, peacefully inviting our audience to slow down - bringing the brand and the break closer than ever.

Client

KitKat

Awards