The KitKat Heist

One week before Easter, 12 tonnes of KitKat disappeared in transit, sparking a major supply chain incident. But instead of burying the story, we saw an opportunity to have a truckload of fun. We flipped the narrative, leveraging KitKat’s playful spirit to engage millions, reinforce brand love and turn this incident into a world-captivating detective story - with the Stolen KitKat Tracker.

Client

KitKat

Awards