The KitKat Heist

One week before Easter, 12 tonnes of KitKat disappeared in transit, sparking a major supply chain incident. But instead of burying the story, we saw an opportunity to have a truckload of fun. We flipped the narrative, leveraging KitKat’s playful spirit to engage millions, reinforce brand love and turn this incident into a world-captivating detective story - with the Stolen KitKat Tracker.

Client 

KitKat

Awards

Cannes Lions | PR | Grand Prix
Cannes Lions | Social & Creator | Gold
Cannes Lions | PR | Gold
Cannes Lions | PR | Gold
Cannes Lions | Media | Gold
Cannes Lions | Social & Creator | Silver
Cannes Lions | Direct | Silver
Cannes Lions | Media | Silver
Cannes Lions | Shortlist x 9
Gerety Awards | Communication Cut PR | Grand Prix
Gerety Awards | Moments Cut PR | Grand Prix
Gerety Awards | Communication Cut Digital | Gold
Gerety Awards | Moments Cut Digital | Gold
Gerety Awards | Media Cut PR | Gold
New York Festivals | Crisis & Issue Management | Grand Prix
New York Festivals | Crisis & Issue Management | Gold
New York Festivals | Real-time Response | Gold
LIA | Creativity in Media | Grand Prix
LIA | Evolution | Grand Prix
LIA | Non-traditional | Grand Prix
LIA | Creativity in Media/FMCG | Gold
LIA | Creativity in Media/Use of Digital, Social and Gaming Platforms | Gold
LIA | Creativity in PR/Crisis Management | Gold
LIA | Creators & Social Platforms/Best Use of Real-Time Advertising | Gold
LIA | Cultural Catalyst/Food & Beverage | Gold
LIA | Cultural Catalyst/Real Time Activation | Gold
LIA | Direct/Use of Social Media | Gold
LIA | Evolution/Best Use of Real-Time Advertising | Gold
LIA | Non-traditional/Best Use of Real-Time Advertising | Gold
LIA | Non-traditional/Zeitgeist | Gold
LIA | Creativity in PR/Food & Beverage | Silver
LIA | Creators & Social Platforms/Food & Beverage | Silver
LIA | Direct/Innovation | Silver
LIA | Creativity in PR/Brand PR | Bronze
LIA | Creators & Social Platforms/Creative Use of Community Management | Finalist
LIA | Creators & Social Platforms/Social-Led Integrated Campaign | Finalist
Campaign BIG Awards | Shortlist x 5
Kinsale Sharks | Innovative Use of Technology | Grand Prix
Kinsale Sharks | Confectionery | Gold
Kinsale Sharks | PR/Tactical News Story | Silver
Kinsale Sharks | Best Use of Social Media | Silver
Creative Pool | Social | Gold